5 beauty gurus that I LOVE

When it comes to dishing out beauty advice, there are plenty of wannabe experts. Most of them rely on click-bait articles that just proves one thing: that sadly the majority is only looking for a bit of a scandal. That said, there are a few ladies who I implicitly trust. I like them because they have age and experience on their side. While I don’t blindly follow each and everything they say, I do enjoy their suggestions, wisdom and knowledge.

Caroline Hirons
There are many who don’t like Ms. Hirons’ blunt style of writing, but I love her. Every product that I bought based on her suggestions has never let me down (the latest being my Zelens Power D). That said, I don’t believe in the routine she suggests, which includes twice-a-day acid toning and retinol. However, she is in her late 40s and has worked as an aesthetician, which means that she has age and experience on her side. She also consults with some of my favourite beauty brands including Dr Dennis Gross.
http://www.carolinehirons.com/

Alessandra Steinherr
Beauty director of Glamour UK, I have been reading her Ask Alex column for more than a decade. Her Instagram (@alexsteinherr) is such a treat, and if you want to know about any new product, you will find it there. She posts a Sunday Facial every week on her Insta stories with masks, serums, mists and moisturisers to prep her skin for the coming week.
http://alessandrasteinherr.com

Ann Colville Somma
She is a true blue beauty insider who’s involved in product development and innovations. So its obvious that she has a keen eye to spot winners among beauty products. If I want to discover niche brands, I visit her super-chic blog. This is where I discovered my favourite Tatcha Kyoto Red Silk Lipstick.
http://www.cultofpretty.com

Calgary Avansino
She is the former beauty director of British Vogue and is now their contributing editor and also writer for the Sunday Times Style Magazine. I LOVE her blog for the health tips, recipes (in video too!), and wellness diaries of experts. She is the original California girl who survives on good-grain porridge, non-dairy milk, salads and smoothies.
http://calgaryavansino.com

Sali Hughes
Sali Hughes did makeup videos for The Guardian when vlog wasn't even a word. I like her serious, style of speaking, excellent makeup tips and the fact that she is not cutesy at all. You must read the columns on her blog. If anyone thought that beauty is not serious business, they need to read Sali’s writing.
http://www.salihughesbeauty.com